His Majesty Marketing

Table of contents

• A personal brand is no joke
• Where to start?
• 3 basic categories of self-marketing
• JUMBOmail as a marketing platform

There should be a scientific definition of “personal brand” in the first sentence traditionally, but we won't put it here. We’re more than sure that you’ve seen millions of personal branding tips, heard this term thousands of times, and already formed your understanding of it. 

For us, a personal brand is a signal. A constant signal to potential clients, colleagues, followers of what you’re all about. This signal lets you highlight your skills and differentiates you from other specialists in the game. 

The more expressive and distinctive this signal — the more people know about you.

A personal brand is no joke

Self-packaging (a presentation of who you are as a whole) is a practical, day-by-day work that eventually helps a specialist in any sphere outshine others. There is nothing wrong with self-presentation. You need to learn to talk about yourself loudly and confidently.

It's hard for the world to know about you if you don't shout about yourself from the rooftops.

“Photographer”, “designer”, “illustrator”, “programmer”, “copywriter” are not sufficient as a personal brand because they are just job titles. A genuine brand requires you to think over what you create every day with your work. 

You must understand WHY you are different. Do you write the most selling and captivating texts in the world or your photos worthy of the world's most prestigious photography award? Or... maybe everyone freezes when they see your designs? Help people answer the questions: “why should I choose you?”, “what do you do better than others?, “what is your superpower?”.

A personal brand is a business commitment, not a hobby.

Since self-marketing is a combination of competency and expertise that you want others to recognize, it can tell all about you and the reaction that people get from your online stature. Interest in your personality attracts people's interest in your business projects.

That is why you need to learn the importance of personal branding.

Oh, and one more key point here: you have to be consistent. A personal brand is a bicycle. If you want to drive forward, you have to pedal constantly.

Where to start?

“How to do personal branding?“, “where do I begin?”, “what should you include?, “which platforms to choose?” — these are the most common questions, which, fortunately, have long been answered.

If you have a business, or you are a freelancer and you have digital assets to sell — use as many marketing techniques that you can get your hands on. You may have tried a few tactics that didn’t work, or maybe you haven’t tried anything and simply don’t know where to start. But the most important thing is to just take the first step and start with something small. You will soon notice your gradual steady growth and transformation as a professional. 

3 basic categories of self-marketing:

      1. Social media
YouTube, Facebook, LinkedIn, and Instagram pages are free to start and are an effective tool to share your work. But, of course, the presence on these social networks is not enough to build up a strong marketing background. There are many users out there like you, which makes no difference. However, branding yourself as a content writer, photographer, journalist, programmer, the designer will put the spotlight on you in a crowd.

      2. Personal website, blog, account on digital platform
Everything gets more serious here. With the help of digital platforms that give you an opportunity to create your own style, you can gradually build a credible and recognizable personal brand. It is advisable to use the same nickname, cover, and a permanent avatar on different resources so all your visual materials have the same look and feel. Think about how you present yourself in the digital space: what fonts, colors, and illustrations you use and how much it corresponds to what you do.

      3. Word of mouth
This marketing tool is as old as the first business. And it still works. If your client was satisfied with the cooperation with you and was impressed by your branding features — amazing, you are on the right way.  

Find a platform where you can clearly demonstrate what you can do and how well you do it. This way your potential clients, followers, partners will be able to quickly understand how much you need each other. Do it everywhere: on your own website, in your profile on any digital platform, in social networks, etc.

A personal brand will eventually lead to a multitude of opportunities. The most important ones are:

• job offers;
• the increase of business value;
• promotions;
• partnerships;
• networking opportunities.

When you share your work across all your platforms, put your photos/logo/branding features, and present it in the most favorable light — that's when the game starts.

JUMBOmail as a marketing platform

When we realized the importance and influence of a personal brand, we began to develop a tool that would help JUMBOmail users promote themselves while providing their services to clients. 
After months of deep analyzes and tests, we created a new download page, which now can be used as a full-fledged marketing platform. This feature is truly unique in the field of online file transfer and aims to help JUMBOmail Pro users brand themselves while they send files and, most importantly, — expose their business. 
 
JUMBOmail Pro and Business subscribers can boost his brand awareness by: 

• adding his own branding, logo, cover, and signature to every file transfer;
• customizing the files they send by uploading a unique cover image to each email;
• adding links to a personal website, Facebook and Instagram-pages, Youtube, etc.;
• creating a portfolio;
• managing automated branded mini-site with a personal branded look and rich media preview for the shared files.

And that's not it. 

When sharing files by email it's always nice to add a personal touch and have the emails you send customized, right? On JUMBOmail the user can now edit his personal signature by including text or an image of his choice while sending files.

It's a vital feature for architects, designers, photographers, content managers, and many more, whether it's a large company or a small one-person business.
JUMBOmail is now a platform for everyone who wants to have his own style, be attractive to clients, and look professional while serving them. So try it!

20.07.2021